The Best New Season Fashion Brands And Buys Of 2024

The Best New Season Fashion Brands And Buys Of 2024

Swimsuits aren’t just for the pool: just ask Vogue’s commerce director, Naomi Smart, who swears by Filippa K’s asymmetric one-piece as a multitasking summer top. Simply layer under everything from wide-leg trousers to maxi skirts, crochet dresses to oversized shirts this season.

Agmes

Cora Recycled Silver And Cord Necklace

If you have a holiday coming up, or are just looking for a summer in the city staple, you should check out Me+Em’s striped trousers. Styling wise, we recommend embracing the maximalist mood with a printed top and a charm necklace. Elsewhere, we have Bottega’s Solstice bag – a very fitting name for what is sure to become a summer 2024 must-have.

Nili Lotan

Audrey Bandana-Print Halter Neck Top

BOTTEGA VENETTA

Solstice Medium Embellished Leather Shoulder Bag

Me + Em

Fluid Stripe Straight-Leg Trouser

Everyone’s favourite Noughties flip-flops, Havaianas, have made a comeback this year, and they just so happens to look perfect with this season’s trending knee-length skirt and longline shorts. Speaking of midi-skirts, Siedres is now available to buy on Net-a-Porter, and is everything you could want for your warm weather capsule.

Balenciaga

Vogue Zip-Up Hoodie In Dirty White

SIEDRÉS

Siam Layered Lace And Cotton-Blend Midi-Skirt


According to Vogue Shopping’s Alice Cary, Adidas shorts are set to take over this summer, so if you’re in need of a comfy, warm-weather staple with a pop of colour, look no further. Elsewhere, we have Salomon’s ballet flat-sneaker hybrid, which will surely set “ugly shoe” lovers into a frenzy – they come in both black and stone-beige FYI.

Salomon

RX Marie-Jeanne Leather-Trimmed Mesh Sandals

Nineties minimalism is always a good source of summer outfit inspiration, particularly for those who don’t possess a penchant for print. Your clean-lined starter pack? We recommend opting for a simple white T-shirt in a weighty fabric, a slinky black maxi skirt, a simple flat shoe and, of course, a pair of small-framed sunnies. Carolyn Bessette-Kennedy style, here we come.

Prada

Sunglasses With The Prada Logo

PSA: everyone’s favourite swimsuit specialist Hunza G now offers ready-to-wear staples, including the perfect white linen shirt. Take note for your holidays. Speaking of holidays, Daily Paper’s tie-dye minidress is exactly what we want to wear for dinners out post-beach day – just add Aeyde’s lace-up sandals and a sparkly baguette bag.

Daily Paper

Xois Abstract-Pattern Cotton-Blend Midi-Dress

Preempting Glastonbury FOMO for next week? Well, one silver lining is that you can wear all the white denim you want without the fear of imminent mud-mageddon. Agolde’s Bermuda pair will do the job nicely. Loewe, meanwhile, has dropped its own version of the 2024 barn jacket in a very versatile dark denim – a nice top layer for skirts, jeans and dresses alike.

Agolde

Nolan High-Rise Bermuda Shorts

Chopova Lowena

Black & White Nimbus Mini Hoops

Massimo Dutti

SemiSheer Short-Sleeve T-Shirt


I would love to say that it’s time to dig out your high-summer staples, but the British weather is saying otherwise. So in the meantime, we will make do with versatile transitional pieces, such as Cos’s lightweight, linen-blend hoodie, which will pair nicely with this season’s longline shorts. Mango’s raw-edge denim skirt is also useful for tricky temperatures, and has just the right hint of Y2K appeal.

MCM

Cropped Rider Jacker In Lamb Leather

COS

Knitted Linen-Blend Hoodie

Everyone’s favourite Loewe Squeeze bag now comes in a chic shade of cream, and is sure to become the most hard-working piece in your accessory arsenal. I’m also eyeing Vogue Collection’s latest drop, which is full of preppy separates that will carry you through the season. At the top of our list? The navy and green striped sweatshirt.

LOEWE

Squeeze Small Chain-Embellished Gathered Leather Tote

Studio Nicholson

SN x Paraboot Malibu Shoe

This week, we saw a number of lust-worthy collaborations enter the chat. Firstly, for sporty fashion fans, there’s Aries X Umbro, which includes a football jersey in post-box red – just in time for the Euros. Issey Miyake has also joined forces with New Balance to create a suitably minimalist sneaker drop, but be warned, they have been created in a limited run. Run don’t walk.

Aries

X Umbro White Roses Football Jersey

KHAITE

Elena Studded Textured-Leather Shoulder Bag


The Noughties maxi is having a moment this season, and Damson Madder’s Rina gingham skirt is ticking all the boxes. Elsewhere, we have M&S X Sienna Miller, which launched this week and features the perfect buckled belt. Bring on a boho summer.

Missoma

Chubby Large Hoop Earrings

Coperni has joined forces with sports connoisseurs, Puma, to create a tempting capsule of performance-wear staples, which includes a punchy colour-pop tee. Speaking of sporty pieces, we’re also seeing the humble flip-flop enter the chat for summer 2024, and of course The Row has delivered the ultimate pair in tan leather.

Puma

Coperni Relaxed-Fit Stretch-Jersey T-Shirt

The Row

City Flip Flop In Leather

Everyone in London is wearing white tiered skirts right now, and Free People’s asymmetric Shipwreck mini is one of the best we’ve seen. We recommend styling with a sporty sneaker, tank top and workwear jacket for breezy summer evenings. Glastonbury-goers take note.

Barbour

Hutton Corduroy-Trimmed Coated-Cotton Jacket

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