For s/s 2026, Daniele Fiesoli, an Italian brand of high-end knitwear for men, women, and children, has recently participated to Pitti Uomo in Florence, and chose to launch “Seminare bellezza” (Sowing Beauty), a project in which every tag of its collection is made from eco-friendly paper and wildflower seeds.
This collection is inviting to leave a mark on the environment. “I liked the idea that from May to September, it would be possible to sow 15-20 million flower seeds around the world–from Italy to South Korea–with our collection. Thanks to these flowers, it will be possible to contribute to creating beauty and making ugliness disappear,” explained the designer and entrepreneur.
Daniele Fiesoli tags
Thanks to the project, each customer will be able to contribute to planting flowers to feed bees, which are essential for biodiversity and our planet’s survival. These flowers’ seeds will help to feed honeybees, according to a project carried out with an Italian local association focused on preserving bees’ existence.
“Protecting bees means protecting ourselves. Every seed planted is a small gesture. A concrete way to sow beauty. Because beauty should not end with a yarn but continue to bloom around us,” he added.
Daniele Fiesoli is also focused on other responsible projects, as, among his 100% Made in Italy collections, there is also the Upcycled line made with recycled cashmere for f/w and various tops made with organic cotton dyed with natural herbs for s/s.
Daniele Fiesoli’s s/s 2026 men’s collection is inspired by a Moroccan desert area, the Draa Valley. In this last inhabited outpost before the Sahara, he ideally started a journey that reminds him of sand, tea, and spices.
Among the brand’s upcoming projects, Fiesoli aims at repositioning itself in a number of higher-end stores, moving from the current 850 points of sale to approximately 800, divided between 45% in Italy and 65% abroad.
Daniele Fiesoli
“We would like to focus on fewer customers, giving greater depth to the stores we work with, in line with our philosophy based on design and excellent quality offered at fair prices,” explained the Italian designer and entrepreneur whose brand’s retail prices range between €150 and €250.
Daniele Fiesoli sells mainly men’s knitwear in fine yarns, despite he sells around ten percent to women.
“We would like to grow in the woman’s segment, although we are aware that it will require a great deal of commitment,” explained Fiesoli.
“The women’s fashion market is extremely challenging because this segment’s offer is wide and competition is fierce. For this, we are presenting ourselves to the market with a carry-over collection based on high-quality garments, attention to detail, and a product that is superior to that of men,” he added.
“We want to offer sensual garments that are never vulgar and versatile because they are suitable for different occasions. We also want to offer original accessories such as bags made with elements coordinated with our knitwear,” explained the entrepreneur.
Photo: Maria Cristina Pavarini
Daniele Fiesoli
The company expects to close 2025 with a turnover of around €16 million, in line with 2024. Among the markets where the brand is growing most there are Scandinavia, Germany, the Netherlands, and The US.
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