While plenty of fads go by in a flash, celebrities never ditch their denim.
After all, although stars certainly have their pick of designer duds, they’re slipping on their favorite jeans just as regularly as the rest of us.
So whether you’re searching for sleek skinnies à la Kate Middleton’s or a baggy distressed pair like Rihanna’s, why not stock up on some of stars’ go-to styles?
Below, discover 15 denim brands with a leg up on the competition in A-listers’ eyes — from tried-and-true blues from Levi’s to “Bejeweled” denim beloved by Taylor Swift and Beyoncé.
The blueprint for Gigi Hadid’s outfits? Blue jeans from this sustainable denim brand. The model once told Vogue her “everyday Gigi look” includes a T-shirt and a pair of her “favorite jeans”: Ética’s boyfriend style.
She’s far from the label’s only famous fan, as Naomi Watts, Lucy Hale and Jennifer Lawrence also own pairs.
Sizes: 24 to 32 | Price Range: $178+
Ética Matis High Waist Wide Leg Jeans
Ética Anya Modern Flare Leg Jeans
Ética Pax Cargo Slim Fit Jeans
While stars have deep pockets to purchase pricey pants, not all of their favorites cost a mint. Case in point? Levi’s.
Although the brand made its first jeans back in 1873, plenty of stars are still hooked on its classic, no-fuss blues over 150 years later; Hailey Bieber, Kristen Stewart and Kylie Jenner are among those who’ve stepped out in styles like the bestselling 501 Shorts.
Sizes: 23 to 34 | Price Range: $59.50+ (although sales are frequent)
Levi’s 501 Original Fit Jeans
Levi’s Wedgie Straight Jeans
Levi’s Low Pro Jeans
Agolde has clearly earned a gold star from celebrities. Taylor Swift, Chrissy Teigen and Selena Gomez all own its denim designs, while Rihanna made its baggy blues a pregnancy style staple.
Sizes: 23 to 34 | Price Range: $138+
Agolde Harper High Waist Ankle Wide Leg Jeans
Agolde Criss Cross Upsized Jeans
Agolde Dame High Waist Wide Leg Jeans
Few jeans have made headlines quite like Meghan Markle’s ripped Mother pair at the 2017 Invictus Games — a controversial style Prince Harry later said was “approved” by the palace in his bombshell memoir, “Spare.” The Duchess of Sussex isn’t the only famous mom who loves Mother, however, as Olivia Wilde and Jennifer Garner also own its jeans.
Sizes: 23 to 34 | Price Range: $208+
Mother The Tripper Ankle Jeans
Mother The Weekender Fray Jeans
Mother The Drawn Undercover Prep Sneak Jeans
A longtime fashion-editor favorite, Reformation’s elevated basics are capsule wardrobe must-haves. While luxe knitwear and wedding guest-worthy dresses are among its most celeb-loved styles, the brand’s denim is also a true blue superstar favorite; just ask Sydney Sweeney, Kendall Jenner and Phoebe Dynevor.
Sizes: 23 to 34 | Price Range: $138+
Reformation Cary High Rise Slouchy Wide Leg Jeans
Reformation Wilder High Rise Jeans
Reformation Jax Stretch High Rise Straight Jeans
While Madewell’s price tags are smaller than those of most brands on this list, the label’s an equally big hit in Hollywood. Emma Roberts, Lucy Hale and Lily Collins all don its denim, while Camila Mendes starred in a campaign for the brand in August 2023.
Sizes: 23 to 33 | Price Range: $98+
Madewell The Perfect Vintage Wide-Leg Jeans
Madewell The Curvy ’90s Straight Leg Jeans
Madewell The Darted Barrel-Leg Jeans
Since the brand’s launch in 2016, EB Denim’s upcycled jeans have been on an upward trajectory, racking up famous fans like Megan Thee Stallion, Heidi Klum and Irina Shayk. Taylor Swift is such a fan, she wore two of its designs in one week in 2023 — including the patchwork Polka dress for a VMAs afterparty.
“Denim has been so stagnant in the past few years, and I strongly believe that we bring a fresh approach to the category,” Elena Boncivini, the brand’s founder and creative director, told Teen Vogue in 2023.
Sizes: 22 to 34 | Price Range: $225+
EB Denim Polka Dress
EB Denim Frederic Jeans
EB Denim Vintage Chain Jeans
Oprah declared NYDJ her “favorite denim brand” on her 2018 “Favorite Things” list. She’s not the only star associated with the brand (once called Not Your Daughter’s Jeans), as Ashley Graham once starred in a campaign.
Sizes: 00 to 18 | Price Range: $32+
NYDJ Marilyn Straight Jeans
NYDJ Barbara Bootcut Jeans
NYDJ Ami Skinny Jeans In Sure Stretch Denim
Khloé Kardashian’s Good American label launched in 2016, reportedly selling $1 million worth of jeans in its first day alone. While the brand’s since branched out to offer clothing, swim and more, denim remains a hero category — and its styles are beloved by the likes of Lori Harvey, Angel Reese and Eva Longoria (in addition to its famous founder, of course).
Sizes: 00 to 18 | Price Range: $89+
Good American Good ’90s Relaxed Jeans
Good American Always Fits Good Legs Straight Jeans
Good American Good Classic Slim Straight Jeans
Re/Done’s vintage-inspired denim is a modern hit, having popped up on pop stars like Ariana Grande, Dua Lipa and Selena Gomez.
Sizes: 23 to 32 | Price Range: $195+
Re/Done Wide Leg Jeans in West Coast Fade
Re/Done Mid Rise Wide Leg Jeans
Re/Done Super Slim Jeans
Best believe stars are still “Bejeweled” in Area jeans, known for their cute cutouts and shimmering embellishments. Taylor Swift, Beyoncé and Heidi Klum all own sparkling pants from the brand, while Mindy Kaling once dared to bare with a peekaboo pair.
Sizes: 34 to 34 | Price Range: $695+
Area Crystal Slit Jeans
Area Crystal Slit Cotton Denim Wide Leg Jeans
Area Heart Cutout Jeans
From Queen Bey to the Duchess of Sussex, both real-life and music-industry royals have worn Paige denim for years. (In addition to Beyoncé and Meghan Markle, we’ve spotted the brand’s styles on everyone from Penelope Cruz to Olivia Palermo.)
Sizes: 23 to 34 | Price Range: $189+
Paige Anessa Wide Leg Jeans
Paige Sasha Wide Leg Jeans
Paige Cindy Straight Jeans
Forget diamonds — perhaps denim is a girl’s best friend. From Coachella-bound celebrities to “Bachelor” stars, plenty of famous folks slip on Grlfrnd’s jeans.
Sizes: 23 to 32 | Price Range: $118+
Grlfrnd Melanie High Rise Boot Cut Jeans
Grlfrnd Sara Super High Rise Slim Straight Jeans
Grlfrnd Melanie High Rise Bootcut Jeans
Even princesses dress down in denim; Kate Middleton’s known for her longtime love of skinny jeans, including the tailored Le One pant from Frame. (She’s not alone, as stars like Camila Morrone and Alessandra Ambrosio also own its jeans, while Gisele Bündchen’s modeled in its campaigns.)
Sizes: 23 to 34 | Price Range: $98+
Frame Le High Rise Straight Ankle Jeans
Frame Le Slim Palazzo High Rise Wide Leg Jeans
Frame Modern Pocket Wide Leg Jeans
When it comes to designer denim, Khaite is a star in plenty of superstars’ wardrobes. Kendall Jenner owns the brand’s jeans in several shades, as do fellow models like Olivia Culpo, Elsa Hosk and Karlie Kloss.
Sizes: 24 to 32 | Price Range: $380+
Khaite Shalbi Jeans
Khaite Vivian Jeans
Khaite Kerri Jeans
FAQ
What jeans are in style right now?
Want the skinny on skinny jeans? Gen Z famously “cancelled” the fitted denim in recent years, instead embracing wide-leg styles.
And while Y2K fashion is also having a major moment — with even Paris Hilton calling for the return of her beloved early-aughts low-rise denim — high-waisted styles continue to be a favorite of countless stars (and plenty of shoppers).
At the end of the day, the ideal pair of jeans is ultimately up to personal preference. Just ask Stacy London, who told Page Six Style she doesn’t pick pants based on trends.
“[I] don’t believe in [style] rules anymore,” she said, instead espousing that “personal style is based on the individual.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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